Tru-Test FMG HerdMASTER Merial Ancare PGG Wrightson Rural Livestock PBBnz Allflex
Information for 2018 will be updated as it becomes available

2017 Trade Exhibitors

Commercial Exhibitors

A-Pro Healthcare »

A-Pro Healthcare PHONE
021 02 634 631

A-Pro Pain Therapy System is clinically developed to help relieve pain, tension and stiffness. A-Pro system is a professional device that utilizes a unique feature called Auto Modulation Pain Relieving Waves. These waves ensure fast, long-term relief. Now you can treat yourself in the comfort of your own home and save yourself time and money! Tens machine, back belt and magnet products.

Beef + Lamb NZ Genetics »

B+LNZ Genetics PHONE
0800 BEEFLAMB (0800 233 352)

B+LNZ Genetics was established in 2014 to consolidate New Zealand’s sheep and beef genetics research and innovation into a single entity. We are a subsidiary of the farmer-owned industry organisation, Beef + Lamb New Zealand (B+LNZ) and our driving theme is building stronger genetics, with a particular focus on animal performance in hill country. Each year we host a complementary breakfast for beef breeders and commercial farmers prior to the national sales on Tuesday morning. This is an opportunity to share ideas, talk to us directly about our programme and discuss key issues, challenges and opportunities for the advancement of beef genetics in New Zealand.

Dynavyte »

Dynavyte WEB

Farmquip »

Farmquip PHONE
0800 843 024

Farmquip offers a full range of animal handling solutions and rural equipment for Cattle, Sheep, Deer and Horses. We specialise in custom designing animal handling equipment to exceed on farm requirements.

Gallagher Group »

Gallagher Group PHONE
0800 963 847

Gallagher Animal Management leads the market in electric fencing, animal weighing & electronic identification and water monitoring systems. We create ground breaking and inspirational technology that has been the hallmark of the Gallagher brand since its inception over 75 years ago and is now known and respected in over 100 countries.

Genetic Choice NZ »

Genetic Choice PHONE
027 440 2933

Providing simply outstanding and would leading genetics to the New Zealand seed stock Breeder and Beer Farmer. GCNZ gives results!

Genetic Enterprises »

Genetic Enterprises PHONE
027 4787 173

Genetic Enterprises is a totally New Zealand owned company based in Cambridge. It markets semen from leading bulls in the leading countries of the world. Many bulls we market are ranked No. 1 in their country of origin and most bulls are certainly in the Top 10 of their country of origin.


+61 2 6773 3310


HerdMASTER is the international market leading herd management system. Developed over 30 years in conjunction with farmers, breed societies and industry bodies, HerdMASTER is an industry standard used in over 30 countries by producers from over 137 breed societies, with inbuilt society, BREEDPLAN, and NAIT integration making life easier for the primary producer by replacing all your separate herd books with a single database.

  • Create and monitor your own treatments and traits within your herd.
  • Premade traits based on your society and BREEDPLAN standards.
  • Create your own treatments and include withholding & export limitations, price per unit, individual batches.
  • The Crush Side Recording Utility is one of the first systems ever developed for crush side recording. Record sales, purchases, pregnancy tests, traits, movements, treatments and weights, all while having the animal’s entire history at your fingertips! Integrate this with a wand and scale indicator and read your data directly into HerdMASTER.
  • Over 150 built-in reports.
  • Customised Report generation.
  • A full embryo inventory fully integrated with mating data, allowing bulk creation, bulk implantation and sales of embryos.
  • Keep track of AI batches with the Semen inventory.
  • Import AI Sires and their basic dam and sire details directly from your society via a downloadable file. (requires a society to be generating the AI Sire Summary File through ABRI)
  • Scalability of the system. HerdMASTER does not cost you more when your herd size increases and the full normalised database backend keeps your records in order and can potentially store over 15 million records.
Central Sync enables HerdMASTER users to enter data on multiple machines into a single database at once and sync the changes to a cloud server. (there are extra costs for central sync)

Korr Lighting »

61 4 3422 3695

Korr lighting is an industry leader in design, manufacture and supply of led lights, including light bars, camp light kits, spot lights ect

Merial/Ancare »

Merial Ancare PHONE
(09) 980 1600

In the various guises of its previous companies, namely MSD Agvet and Ancare, Merial Ancare has been a long term supporter and sponsor of Beef Expo dating back some 24 years. Globally Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Whilst having access to global R&D resources, Merial Ancare has a local R&D team that is developing products suited to New Zealand conditions.

Niagara Healthcare NZ »

Niagara Healthcare NZ PHONE
0800 642 4272

Niagara manufacture a unique range of Cycloid Vibration Therapy devices that assist with improving many health and mobility concerns. Try this unique therapy for FREE at the Beef Expo to discover for yourself why millions of people worldwide use and recommend Niagara Therapy.


06 765 7710

OSPRI is the management agency appointed for the implementation of the TBfree and NAIT programmes. OSPRI has capability in areas of biosecurity, animal health, traceability and pest management. OSPRI represents a partnership between industry government, where these agencies co-invest and collaborate for the delivery of the TBfree and NAIT programmes.

PBBnz »

(06) 323 4484

PBBNZ Ltd was established in 1996 as a mechanism for the Angus and Hereford breed associations to collectively own a service that would provide administrative and technology services to its combined membership. This proved to be beneficial to both societies and in 2005 the model was expanded to allow other Beef Breeding societies to gain a shareholding in the company.

PBBNZ Ltd is committed to leading the way by providing future focused business solutions and it is our mission to enhance business and breed performance in the livestock industry.

Seed Force »

Seed Force PHONE
03 344 1690

Seed Force is part of a world leading seed group and is recognised as a leader in Australasia in brining the best genetics to market along with technologies that optimise farm productivity and profitability.

Semex Beef »

Semex Beef PHONE
027 729 9550

World renown for delivering high quality bovine genetics, Semex has been solving problems and satisfying producers through its distributor network for over 35 years. Working shoulder-to-shoulder with their clients, Semex's staff is the best trained in the industry, offering profitable genetic solutions for producers worldwide. With a successful history as its foundation, Semex is committed to ensuring success for its clients, owners, employees and partners for generations to come.

Shearwell »

Shearwell NZ Ltd PHONE
0800 79 9989

Come see Shearwell NZ and see our easy to use EID stick readers and handheld stock recorded.

Stock X »

0508 786 259

Deal direct with farmers throughout NZ – anytime, anywhere. With no intermediaries costs are reduced through direct transactions and maximum value is retained through lower commissions, fees and transportation costs.

Stronghold »

Stronghold PHONE
021 072 4088

Stronghold Trading ltd are suppliers of well build, strong, safe and still very affordable animal management products. Our yard systems are modular, meaning that all our yard products can be used together to get to a final layout that will suit any location or situation. If you have plans or drawings than please let us give you a “free of charge” quote. Stronghold products are available through PGG Wrightson, Farmsource, your Farmlands card or direct. Come check out our Beef expo special for our Heavy duty cattle crush with Tru-Test HD1010 load bars and eziweigh 7i scales.

Te Pari Products Ltd »

Te Pari Products Ltd PHONE
0800 837 274

Te Pari is a global market leader in safe, efficient and seamless livestock handling solutions backed with trustworthy customer support.

Tru-Test »

Tru-Test PHONE
09 574 8888

Tru-Test Group is the leading global manufacturer of livestock scales, weigh scale indicators and milk metering equipment, selling almost four in every five livestock scales in the world. Globally Tru-Test is also a leader in electric fencing and traditional fencing tools and is a growing force in dairy automation and on farm milk cooling solutions.

Zoetis »

Zoetis PHONE
0800 963 847

Zoetis Genetics provide DNA testing services to improve the genetics of beef herds. You can use DNA technology to help with mating, breeding, management, and compliance. Come and talk with us at Beef Expo about applying these tools in your operation:
  • SireTrace, for verification or multi-sire mating
  • i50K, for accuracy and performance
Breed Exhibitors

Angus »

64 6 323 4484


Charolais »

Charolais PHONE
64 6 323 4484


Gelbvieh »

Gelbvieh PHONE
64 6 323 4484


Limousin »

Gelbvieh PHONE
09 437 7944


Simmental »

Simmental PHONE
64 6 323 4484


Shorthorn »

Shorthorn PHONE
06 323 4484


South Devon »

South Devon PHONE
64 6 323 4484

NZ Herefords

Hereford »

Hereford PHONE
64 6 323 4484


Honda »

Honda Motorbikes PHONE
0508 466 326